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【全球新聞】杜卡迪北美,43%的销售增长在2011年 - 现在杜卡迪的前全球市场  

2012-01-25 15:27:12|  分类: 國際車壇動態 |  标签: |举报 |字号 订阅

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【全球新聞】杜卡迪北美,43%的销售增长在2011年 - 现在杜卡迪的前全球市场 - ar.long - 三咪重型機車貿易organization

 Mon, January 23rd, 2012 @ 9:01 am, by Jensen Beeler8 COMMENTS

 

       Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide


    If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

    The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

    Ducati North America says its growth was fueled by the Multistrada 1200 and Diavel, the two motorcycles that have been primarily responsible for pushing the Ducati brand from a sport bike company into a performance motorcycle company. Also helping the bottom line was the Ducati Performance line of apparel and accessories, which was up 50% over 2010.

    “Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” said Cristiano Silei, Chief Executive Officer of Ducati North America.

    “This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”

Source: Ducati North America

Top 5 Related Posts:

  1. Ducati North America Reports 68% Sales Growth for Q1 2011
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  3. Ducati North America Posts Strong 2010 Q3 & Q4 Numbers
  4. Changes in Ducati North America Management
  5. Michael Lock Officially Leaving Ducati North America

 

 

google 提供的翻译:

                         杜卡迪北美,43%的销售增长在2011年 - 现在杜卡迪的前全球市场

    如果你看过一个&R的任何规律性,你应该知道,欧洲的摩托车企业已在这些原本艰难的经济时代的清洁房子,2011被许多这些更多的品牌溢价的高水位标记,现在。宝马Motorrad发表于2011年的最佳销售一年,而凯旋和KTM一直抱着自己。

    已为杜卡迪,现在杜卡迪北美公布其销售数字2011年,这显示比上年增长43%的涨幅。本销量的增加,现已建立了杜卡迪的#1市场首次北美,意大利品牌在美国,加拿大,和墨西哥继续增长(尽管有所下降在意大利的家)。

    杜卡迪北美表示,其增长是由Multistrada1200 Diavel,已主要负责推动从性能摩托车公司杜卡迪品牌的运动自行车公司摩托车燃料。还帮助底线是服装及配饰的杜卡迪性能行,这比2010年增长了50%。

    “在北美市场的增长是一个杜卡迪的重中之重。北美的出色表现显著杜卡迪在2011年的全球性的成功,这对我们创纪录的一年,在全球销售,市场份额和盈利能力方面作出了贡献,罗纳尔多说:“Silei,杜卡迪北美首席执行官。

    “今年该公司在新产品,关键人员和大量投资,在我们的分销网络的力量。这些元素的结合,非凡的产品,包括我们的新的超级摩托车,1199 Panigale阵列,将继续推动我们的增长在2012年及以后。“

来源:杜卡迪北美

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